Building Business and Marketing

Welcome to the Building Business and Marketing program at the WMCTC:

Throughout this course, students will learn the essentials of the dynamic, versatile, and rewarding marketing career field. This class focuses on current topics in business and marketing and opportunities available in today’s innovative digital age. The course will help students learn how to BUILD business by marketing ideas. Some of the topics studied include sales, business, management, entrepreneurship, promotion, legal, finance, and digital marketing. Students will brainstorm and present their own business marketing plans and products. Marketing is a necessity in EVERY industry and the skills learned during this course will prove invaluable to students in all career fields.

Program Success Indicators:

Students who practice good attendance, a healthy work ethic, teamwork and collaboration skills and an openness to problem solving will be best suited for success at the WMISD CTC. The CTC strongly recommends that incoming juniors have a minimum of 8 earned credits from their local school.

Successful Building Business and Marketing students should:

Be comfortable volunteering new ideas, using imagination to solve problems, and presenting to groups
Be willing to work in a retail environment with a focus on the skills required to own and operate your own business
Be cooperative and enthusiastic, work well with others, and participate willingly
Be able to read and follow directions, work independently, pay attention to detail, and ask questions to clarify
Have a willingness to work in a changing, fast-paced environment with confidence, and perseverance trying new things and learning from mistakes
Have drive and strive for more than just minimum requirements
Demonstrate maturity and judgment – take responsibility for self
Be honest individuals with integrity, able to work in a trustworthy manner without direct adult supervision
Practices good grooming and hygiene

Building Business & Marketing (BBaM!):

A Necessity in Every Industry

Students in this program learn how to build a business from the ground up as well as learn techniques to grow their business to its full potential. High-demand skills acquired in Building Business and Marketing (BbAM!) include:

Business start-up
Promotion
Digital marketing
Professional selling
Inventory management
Customer service
Project Management

Marketing is a dynamic, versatile, and rewarding field. Students who have a marketing background may be able to find success not only in the marketing field, but also in other business fields, communications or design. Businesses across EVERY industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services.

Entry-level marketing roles can include: