Building Business and Marketing

Welcome to the Building Business and Marketing program at the WMCTC:


A Necessity in Every Industry

Students in this program learn how to build a business from the ground up as well as learn techniques to grow their business to its full potential. High-demand skills acquired in Building Business and Marketing (BbAM!) include: 

  • Business start-up
  • Promotion
  • Digital marketing
  • Professional selling
  • Inventory management
  • Customer service
  • Project Management

Marketing is a dynamic, versatile, and rewarding field. Students who have a marketing background may be able to find success not only in the marketing field, but also in other business fields, communications or design. Businesses across EVERY industry rely on marketing professionals to generate awareness of their brand and increase sales of their products and services. 

Entry-level marketing roles can include:

  • Marketing Manager
  • Social Media Marketer
  • Public Relations Account Executive
  • Product Manager
  • Brand Partnerships Manager
  • Advertising Associate
  • Design Specialist
  • Sales Representatives
  • Customer Service
  • Entrepreneurship

Building Business and Marketing (BBM)

Throughout this course, students will learn the essentials of the dynamic, versatile, and rewarding marketing career field. This class focuses on current topics in business and marketing and opportunities available in today’s innovative digital age. The course will help students learn how to BUILD business by marketing ideas. Some of the topics studied include sales, business, management, entrepreneurship, promotion, legal, finance, and digital marketing. Students will brainstorm and present their own business marketing plans and products. Marketing is a necessity in EVERY industry and the skills learned during this course will prove invaluable to students in all career fields.

Mrs. Sarah McKeever, Instructor   (231-876-2231)   smckeever@wmisd.org

Mrs. Tammy Kelley, Store Manager   (231-876-2232)   tkelley@wmisd.org

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